How Does TikTok Features Support Marketing

How Does TikTok Features Support Marketing?

A Quick Look

TikTok is a medium for sharing a short form of videos with valuable information. In the past days, it has been considered a fun platform to get entertainment only, but over time it has developed into an unavoidable source for marketing. The features available on TikTok will support you in your campaigning. Also, posting videos on TikTok will reach wider when compared to other social media. You will get more likes when you post attractive and catchy videos. Furthermore, you can choose to buy TikTok likes to enhance your post’s visibility across the globe.


Duet is a TikTok feature that allows you to create a video and post them along with another user’s videos. The original video will be displayed on the right, and your video will be on the left. Both your videos will play simultaneously. You can use them and post videos to show the updated features of your product and increase sales. To post duet videos, you should first enable the following options: tap the three-line button on the screen, click on privacy, and then select duet. Later select the option ‘friends,’ ‘everyone,’ or ‘off.’ After enabling these features, you can do a duet. There are certain steps for using the duet feature, and they are:

  • Open the TikTok app and select the video you want to do a duet.
  • Tap the share button, which looks like an arrow pointing to the right at the bottom.
  • Next, at the bottom of the ‘share to’ menu, click on ‘duet.’
  • Select the red button in the center of the screen and record the video.
  • After completing the recording, tap the check mark.
  • You can add stickers and effects that you want and post them.


A stitch is a tool that allows other users to create videos as a part of their videos. A stitch can help you promote your brand by displaying the features recently added to your products. It will be helpful to market your products with updates instantly. In order to stitch a video, make use of the steps mentioned:

  • Select the share icon that looks like an arrow.
  • Tap Stitch.
  • Adjust the red box around the video until it includes the videos that you want to edit.
  • Select next and record the video according to the ideas that you want to include.
  • Select the checkmark and tap next.
  • Give your video a title and add relevant hashtags.
  • Finally, tap the post.


Filters are added to the videos to make them look more attractive to influence users to see the post. After your recording session, you can add the filters to your videos. If you do, it will help to promote your brand and increase the follower base. Also, you can opt to buy TikTok fans to increase your brand’s recognition. Thus you can make your brand memorable in the user’s minds. To use filters:

  • Open the TikTok app and select the create button at the bottom.
  • Select filters that are on the right side of the screen. A filter pop-up menu will be displayed at the bottom of the screen.
  • Swipe and browse the options like portrait and so on.
  • Next, select the filter that you want.
  • Drag the slider to increase or decrease the intensity of filters.
  • Tap the screen and record, and click on stop when you don’t want to filter your videos.


You can use the live feature on TikTok and promote your brand and connect with the audience in real-time. You can interact with the users, clear their doubts regarding the products, and influence them to purchase them. Also, if you post them on your account after live, you can make the other audience watch it and gain the essence of your points. So, you can go live and campaign. Here are some rules to go on live.

  • Tap the create icon on the home screen.
  • Swipe over to see the live option.
  • Select the suitable title and image for the stream.
  • Click on the live button to start the stream.


TikTok has coded with the features like a duet, stitch, filters, and live sessions. So you can utilize them, create videos, and post them on your account. It also has a great medium to increase engagement and make your brand reach the target audience easily. Furthermore, remember to plan the strategies before you implement them and utilize TikTok features. If you do, you can get success in a quick time and win over your competitors.

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